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Channel: Web Analytics, Digital Marketing, Big Data Blog by Sameer Khan » Customer Engagement
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Customer Engagement At The Speed of Light

by Sameer Khan The rapidly changing economic situation is causing more business owners to rethink their market and business growth strategies. Most fortune 500 companies are cutting back on their...

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Another Feather in Customer Engagement Hat!

Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights. The result of this...

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What is Web Analytics?

by Sameer Khan Web analytics is a process of gathering & measuring data, understanding web site visitor activity and behavior, and optimizing the web marketing process to maximize ROI. If you want...

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Visitor Engagement or Site Conversion?

I would like to start this post with a startling fact - there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement"!

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